Jennifer Williams

From a Science Kinesiology degree to Finance, Jennifer was inspired by her father’s dedication as a business owner and commitment to help families live better lives. He was the first at the office and last to leave, which instilled strong values and work ethic in Jennifer. She began her financial journey as a Trader in 2001 at a boutique brokerage firm in Calgary and shifted to a more support and advisory role in 2006 with Cresco Wealth Management.

Her approach is personal – she connects with clients to understand their goals, educate them on wealth strategies, and address any risks they may not be aware of. Jennifer is proud to be part of a values driven team at Cresco that is dedicated to helping individuals and families make the most of what they’ve worked so hard to build. Jennifer is passionate about helping clients gain clarity, confidence, and peace of mind. Whether it’s retirement planning, tax efficiency, or wealth preservation, she is committed to delivering excellence — not only for clients, but for the people they care about most. She welcomes the opportunity to provide second opinions, if you are curious about your financial future, portfolio structure, or want an independent, unbiased second opinion, let’s connect.

Outside the office, Jennifer is active with a ladies’ badminton league and golf. She loves spending time with her family and escaping to the mountains for ski trips and camping adventures — moments that remind her of the importance of planning not just for the future, but for a life well lived.