{"id":1391,"date":"2022-02-16T21:48:29","date_gmt":"2022-02-16T21:48:29","guid":{"rendered":"https:\/\/advisor.wellington-altus.ca\/crescowealthmanagement\/?p=1391"},"modified":"2022-02-22T15:32:37","modified_gmt":"2022-02-22T15:32:37","slug":"my-business-magazine-feature-article","status":"publish","type":"post","link":"https:\/\/advisor.wellington-altus.ca\/crescowealthmanagement\/2022\/02\/16\/my-business-magazine-feature-article\/","title":{"rendered":"My Business Magazine Feature Article"},"content":{"rendered":"

“Building wealth goes beyond simply investing”<\/p>\n

Long before Dean Bradshaw began his career in wealth management, he planned to become a professional golfer. Fresh out of high school, Dean left his hometown of Calgary, Alberta for the greens of Victoria, B.C. where he could pursue his passion full time. <\/span><\/p>\n

But as most golfers will attest, the ball doesn\u2019t always land where you aim it. \u201cMy credit card didn\u2019t understand that you don\u2019t get paid regularly when you\u2019re playing competitive golf,\u201d laughs Dean. \u201cSo I had to find an interim \u2018real\u2019 job.\u201d <\/span><\/p>\n

Dean became a wire operator at Midland Walwyn in Victoria, starting at the ground floor of the brokerage firm and getting a taste of what a career in the finance industry might look like. Because of the time difference between B.C. and Ontario, he could start work with Midland at 5 a.m. and finish in time to play and practice golf full-time in the afternoon and evenings. <\/span><\/p>\n

After a couple of years, Dean had gained enough experience at Midland to realize that finance was what he wanted to do full-time. So he moved back to Calgary and focused on becoming an advisor. <\/span><\/p>\n

\u201cI was a wire operator and floor trader for three years and jumped around with a few advisors \u2013 after hours cold call stuff. I learned. And once I decided to start my own practice in 1998, Cresco Wealth Management was born.\u201d <\/span><\/p>\n

Those early years on the administrative\/operations side gave Dean a good behind the scenes look at the finance and investment industry. What he learned in the beginning of his career continues to guide the practice today, 25 years later. <\/span><\/p>\n

One of his biggest insights: building wealth goes beyond simply investing. For Dean, it\u2019s about getting to know clients on a personal level, taking a holistic view and always being there to support and guide them during life\u2019s biggest moments. <\/span><\/p>\n

\u201cWe gained a lot of success fairly rapidly by just being honest and talking to clients in the way I would want to be talked to,\u201d says Dean. \u201cWe say, from the client\u2019s perspective, what aren’t you getting that you should be getting? What aren’t you being told that you should be told? And what are you buying that you shouldn’t be buying? And how are you putting all of this together?\u201d <\/span><\/p>\n

When he started Cresco, Dean built a team that could help clients through all aspects of the wealth management process. He hired his own insurance consultant, his own financial consultant, tax accountant, and his own estate and trust lawyer. His intent was to provide a truly holistic experience for clients \u2013 all in one shop.<\/span><\/p>\n

 <\/p>\n

\n

Clients are human beings, not portfolios.<\/span><\/p>\n

 <\/p><\/blockquote>\n

\u201cOne of the big reasons we joined Wellington-Altus Private Wealth (Wellington-Altus) in 2019 was to continue to build out Cresco for the benefit of the client. At Wellington-Altus we still have bank security, but we have full flexibility for true wealth management. Our industry is full of stockbrokers who are hiding under a dozen advisory titles or wealth advisor titles, but really, it’s just about portfolio performance. Most clients don’t understand the risk they have until after the fact. I don’t think most advisors understand the risk they’re putting their clients in till after the fact either,\u201d says Dean. \u201cWe’re no good to anybody after the fact.\u201d <\/span><\/p>\n

\u201cLots of clients call us for many different things, both good and bad,\u201d says Dean. One client was vacationing when his wife died suddenly. \u201cHe called me and said, \u2018what do I do?\u2019 I said, \u2018we\u2019ll charter a private plane so we can get you out of there right away and get you home.\u2019 Clients call us when they’re in that kind of position. I’d be lying to you if I didn’t say I bawled my eyes out after, because you really get attached to the relationships.\u201d <\/span><\/p>\n

Not all big moments are as tragic. Dean helped a client access the private wealth he had stuck in a privately traded company. As a senior executive, he couldn\u2019t liquidate. Although his client\u2019s wealth was large enough to allow the next couple of generations of his family members to retire, he felt stuck. Dean showed him that he wasn\u2019t. <\/span><\/p>\n

\u201cI said \u2018you have large blackout periods. If you quit, you have 30 days and then you can sell whenever you want to sell. You can be done and do all the things you want to do and live the life you truly want to live.\u2019 They called me back the next day said they\u2019d put in his letter of resignation. In 30 days we would shop his stock.\u201d <\/span><\/p>\n

They were able to get liquid on almost all of his position. And within two years the company went defunct. \u201cTo this day they never question anything we do. That relationship continues to grow. And that’s really our whole relationship with all of our clients.\u201d <\/span><\/p>\n

Dean doesn\u2019t take his clients\u2019 trust for granted. \u201cTrust is earned. When we moved to Wellington we moved the majority of our clients in a short period of time. We take what clients pay us for seriously. We make sure we can deliver what we want to deliver for them and have the flexibility to deliver it. We don’t do perfect. Perfect doesn’t exist. We do apologies, we try to have as much fun as we can and we take our job seriously. Clients understand that and treat us like human beings too.\u201d <\/span><\/p>\n

Today, Cresco is home to a team of 20 people and a client list of about 430 households. With relationships a top priority, any one relationship manager can have no more than 75 or 80 clients. \u201cWe structured the business so that we can always call the client. In 2008, I called clients all day every day when the market was going to zero,\u201d says Dean. \u201cWe steered them through it by just being real with them.\u201d
\n<\/span><\/p>\n

 <\/p>\n

\n

Our internal mantra: <\/span><\/p>\n

We want every one of our clients to be a raving advocate of what we do. <\/span><\/p>\n<\/blockquote>\n

<\/div>\n
<\/div>\n
<\/div>\n

Cresco\u2019s focus on personal relationships works. \u201cOur prospective clients are out interviewing advisors and we win way more than our fair share of the business because people just can’t compete with us,\u201d says Dean. Dean and Wellington-Altus also win more than their fair share of awards. <\/span><\/p>\n

In October 2021, Dean himself was recognized on the Globe and Mail\u2019s inaugural ranking of Canada\u2019s Top Wealth Advisors. It\u2019s a new list that celebrates excellence in the industry and highlights the best financial support available across the country. \u201cWe have the large team scalability but with the smaller, more focused client list.\u201d <\/span><\/p>\n

Dean is in the process of taking Cresco\u2019s wealth management support across the country, adding shops and adding people. Cresco recently opened a satellite office in Grande Prairie, Alberta, with branches opened or soon to open in Vancouver and Toronto under the Wellington umbrella. <\/span><\/p>\n

Helping people do their best doesn\u2019t end with the workday. <\/span><\/p>\n

Dean coached his son during hockey and has taken on the role of golf coach for this son, who is in San Francisco on a golf scholarship. He is also part owner of the Global Sports Academy in Calgary, a school for high-achieving athletes that his son attended in grades 11 and 12. His daughter, an aspiring dancer, also attends Global. <\/span><\/p>\n

While Dean chose finance over the fairway, he continues to golf and has recently started to once again play competitively. And with more than 25 years of experience in wealth management guiding his practice, Dean still hangs onto advice he was given way back in his competitive golfing days. \u201cIf you have to tell people you’re good, you’re not that good.\u2019 <\/span><\/p>\n

\u201cSo we continue to let our actions speak for themselves. We’re not perfect but we seem to be doing OK.\u201d<\/span><\/p>\n

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The original article can be found here at My Business Magazine<\/a>.<\/p>\n<\/div>\n

The information contained herein has been provided for information purposes only. The information has been drawn from sources believed to be reliable. The information does not provide financial, legal, tax or investment advice. Particular investment, tax, or trading strategies should be evaluated relative to each individual\u2019s objectives and risk tolerance. This does not constitute a recommendation or solicitation to buy or sell securities of any kind. Wellington-Altus Private Wealth Inc. (WAPW) does not guarantee the accuracy or completeness of the information contained herein, nor does WAPW assume any liability for any loss that may result from the reliance by any person upon any such information or opinions. Before acting on any of the above, please contact your financial advisor. WAPW is a member of the Canadian Investor Protection Fund and the Investment Industry Regulatory Organization of Canada.<\/em><\/span><\/p>\n

<\/div>\n

Janice Tuff is a professional writer and communicator who got her start in radio copywriting. <\/em><\/span><\/p>\n

Three decades later, she continues to draw upon the valuable lessons learned in her radio days: grab your audience\u2019s attention quickly and always tell an engaging tale. <\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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