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When it comes to philanthropy, Canadians today are more intentional, want to see the impact of their gift, and are giving more. With intentional philanthropy, clients should address the following questions:
- When do they wish to give? Today, next year, or in their Will?
- How do they wish to give? Through a one-time donation, a regular monthly/annual donation, or by naming a charity as a beneficiary on a particular account or life insurance policy?
- Who should give? An individual, a family corporation or trust?
- How should the gift be funded? Through cash, donations in-kind or securities, ecologically sensitive land or cultural property?
In the attached communication the AWPG considers donations of cash and/or securities in-kind by individuals and corporations.
