Joel Durand began his financial career in 2003, gaining experience as a Financial Advisor with one of Canada’s largest insurance providers and a major chartered bank. He also held a leadership role with a prominent automotive group, where his enthusiasm for motorsports aligned naturally with his professional path. His career has taken him around the globe, with travel to Japan, Taiwan, China, Singapore, Korea, and the United States enriching his perspective.

Today, Joel plays a key role in supporting clients and strengthening community connections through responsive service, digital marketing, and day-to-day account management. His approachable style and commitment to excellence make him a trusted resource for those he works with.

Joel grew up in the Comox Valley and remains deeply connected to the community he calls home. His primary passion is motorsports, and he also enjoys hockey and mountain biking. Joel shares a love for animals and has a dog of his own, and regularly contributes to local initiatives around the Valley.