I first officially introduced my JSS brand in December 2020. Since then, I have grown a lot thanks to my team, Wellington-Altus Private Wealth, and most importantly—you, my clients. This year, I decided to launch my new brand look on my birthday, March 5, not just a marker of another year, but a new visual chapter. I’m so glad that it’s finally here!
Over the past three and half years, I think I’ve evolved in many different ways, especially in my work life. Rooted in my value for authenticity and a purposeful approach to wealth-building, I wanted to change up my colour palette, brand photography and owned templates to signify this evolution. Of course, I’d be remiss to mention the incredible teams at Marrow Studio and Studio Giddyup who were able to bring my vision to life in their beautiful, polished way.
If you’re following me on my Wealth With Julie Instagram, or you’re subscribed to my newsletter, you’ve already seen the big release! You can expect to see my new brand being displayed with the same professionalism, poise, and attention that I provide for my clients. Over the years, I’ve done a lot of digging to find out what kind of content you love to see on my channels. The content that you’ve come to know and love, including my Drops of Knowledge, Industry News and Words of Wisdom, isn’t going anywhere. You’ll notice that my digital platforms continue to be reflective of the new brand, which is still me, with a slightly more sophisticated touch.
Now, the rebranding journey doesn’t end with this launch. Like anything, my business will continue to evolve, and I will continue to adapt, reflecting the ever-changing aspirations of this community. Regular feedback will help me to better tailor my approach to financial education to you and your needs—investment tips, financial planning habits and insurance solutions. At the end of the day, rebranding transcends mere aesthetics—it’s a reaffirmation of our commitment to excellence, innovation, and continuous growth. It’s about embracing change while remaining grounded in our values. For myself, the rebranding journey was not just a milestone, but a testament to our dedication to shaping the industry, improving financial literacy and bringing attention to wealth building practices.
Don’t forget to follow me on Instagram, Facebook and LinkedIn to watch my rebrand unfold. There’s lots more in store!
